The Most Important Investment for Your Child

What are you willing to invest in your child? 73% of parents surveyed by the Pew Research Center in 2015 had children in a sport or athletic activity, and 54% had children taking lessons in music, dance, or art. That same year, Karen Cicero, a mom and writer for Parents Magazine, asked her middle class friends what they were spending on their children’s extracurriculars. Their replies:

“Competitive gymnastics is costing us almost $6,000 a year now and she’s only 8.”

“We spend $10,000 a year for our two kids to play ice hockey.”

“$1,700 on piano lessons for two kids—plus we pay for dance and sports too.”

“We’re at $5,000 since summer for competitive soccer.”

“Competitive cheering costs us $10,000 a year.”

“We spend $425 a month on music lessons for two kids. I don’t even want to do the multiplication.”

Clearly these parents are willing to invest in their children, and these investments aren’t cheap. TD Ameritrade found that while the majority of families (63%) spend between $100 and $499 on athletics per child each month, 18% spend between $500 and $999, 11% spend over $1000, and 8% spend $2000 or more per month.

In short, parents are spending a lot of money on extracurriculars, and their reasons vary. While Cicero cites the “confidence and friendships [my daughter] has gained,” many hope the activity will lead to a scholarship or, potentially, a career.

Don Sabo, Professor Emeritus, Health Policy, at D’Youville and founder of the Center for Research on Physical Activity, Sport & Health found that the most common reason students quit a sport is because they are no longer having fun. Other reasons include wanting to focus more on studying and grades, conflicts with teammates and coaches, and believing they are “not a good enough player.” In my experience, a student is no longer having fun in an activity typically because of the other reasons cited.

As a mentor coach, my job is to teach my students the skills needed to manage their time; navigate conflicts with others; and replace negative self-talk and limiting beliefs with positive self-talk, optimism, and a growth mindset. With these skills, students are more likely to feel empowered to succeed in extracurriculars and, therefore, choose to stay engaged.

If you are willing to invest in your child’s confidence or future success, there is arguably no better investment than in a mentor  coach. Clearly, the confidence and skills gained from working with one of our mentor coaches extend to all areas of life-—academics, extracurriculars, family relationships, friendships, career, finances, mental and physical health. I’m reminded of MasterCard’s “Priceless” commercials. One can’t really put a price tag on the benefits our students gain from coaching. I have students who are working on healing old wounds and, ultimately, relationships, challenging their limiting beliefs, and becoming their best selves. They’re seeing their efforts pay off in their relationships, in their success in school, and in their ability to imagine an even grander future for themselves. No, I really can’t put a price on their outcomes, but I am incredibly grateful to be a part of their stories.

For more information about investing in a mentor coach for your child, visit

Share This Post:

Get Matched With a

What's your question? I'd be happy to help.
Wonderful, how can I get in touch with you to provide you the answer?

Mira Smith

Communications Specialist

Join our Mailing List!

Stay informed with the latest insights on teen development and life coaching.

Become A Coach, Inquire To Learn More

Positive Presence Corporate Team

Jessica Waugh

Special Projects Director


Jessica has roughly 20 years of experience in the food and beverage industry, curating premier wine programs in Las Vegas and developing educational programs for the largest beverage distribution company in North America. In 2022, Jessica altered her focus and is now utilizing her educational, management, and organizational skills to positively impact others on a grander scale. She is now developing multiple modalities focused in emotional intelligence, executive functioning, meta-learning, and positive psychology for struggling teens and young adults.

Favorite Mindfulness Techniques:

Meditating with sound bowls!

A Fun Fact:

I was the architect for my grandmother’s house

State: Nevada

Positive Presence Corporate Team

Missy Vandenheuvel

Sales Manager


Missy is a revitalized mother of two teenagers who understands the resilience it takes to raise children in the midst of a global pandemic. She is a passionate mentor because she recognizes there isn’t nearly enough support for the overwhelming number of people silently struggling. Her sincere and compassionate personality is what makes her thrive as a coach and a leading member of our company. As our Sales manager she recognized that her role is to listen and learn as much about your child (or yourself) as possible. While listening, I am identifying a mentor coach that I believe your child will not only like based on their personality, but also one who has experienced and overcome similar pain points, and areas of opportunity, optimizing relatability. Ultimately, setting your child up for growth and fulfillment socially, mentally, and physically. 

Favorite Mindfulness Techniques:

My Favorite Mindful technique is to Shifting Thought Patterns by focusing on the Grounding Technique. Starts with a big belly breath in. Then, you tap into your 5 senses, to quickly and effortlessly shift your current focus. Choose a sense- any sense, and count down from 5 (order or senses can be altered): 5 things you see, 4 things you smell, 3 things you feel, 2 things you hear, 1 thing you taste.

A Fun Fact:

 I travel to Florida from Wisconsin 3-4 times a year, and we plan to relocate somewhere with the state in 1.5 years. I’ve been dreaming about this since I first saw the ocean at the age of 14 years old. 

State: Wyoming

Get Notified When Coach Positions Are Available

Play Video

I’m excited to connect with you! Please expect an intro text from a member of our team.

Mira Smith

Communications Specialist

Skip to content